Cashew Industry in India Marketing Plan - 3400 Words

FruitDry* Marketing Plan Group U1 Anurag Jindal Harsh Shukla Likhit Nagpal Nishith Maheshwari Sriparna Neogi 07/01/2012 *A hypothetical company which exports cashew Marketing Plan- FruitDry Cashew Industry 2 MKT2 Group U1 Executive Summary FruitDry is a hypothetical company which exports cashew and is located in Udupi district of Karnataka. The company purchases cashew kernels from the processing units in the same district and exports it to various countries. The best quality cashew which is exported is grade W180. The company is looking forward to launch this product in the domestic market also. Clearly this will be a premium quality product. The company will mix salt and spices to the cashews procured from the processing units. As per†¦show more content†¦W180 9% W200 18% W240 59% W400 14% Cashew Availability as per Grades Marketing Plan- FruitDry Cashew Industry 6 MKT2 Group U1 ï‚ · Share Trend: Over the years the consumption of people in Udupi has increased and because of low cost of living, people are spending more money for better quality and healthy food. This is evident by renovation of major restaurants and hotels in the last 4 years; they have now started focusing more towards quality and people are ready to pay a marginally more amount, the trend is clearly visible in packaged food. Few years ago, market was dominated by local made items like banana chips etc. and now packaged industry is gradually making its mark. ï‚ · Competitive Information: Cashew W180 is available in the market but is with local packaging only. They lack proper packaging and as a result have a very less shelf life. There are no direct competitors for the product, but the cashew of other variants can act as indirect competitors. Even in these varieties, there exist no player which has packaged cashews. Most of them are loose and sold open by retailers. Market Opportunities The population of Udupi district and other related attributes are given in the table: District Population Urban Population City Population NO OF FAMILIES 1,177,908 28.36% 334054 66810 Marketing Plan- FruitDry Cashew Industry 7 MKT2 Group U1 There are approximately a total of 10022 high income families in Udupi which are ourShow MoreRelatedHorticulture: Agriculture and Post Harvest Management3265 Words   |  14 PagesDeveloping Horticulture sector in India The horticulture sector encompasses a wide range of crops e.g., fruit crops, vegetable crops, potato and tuber crops, ornamental crops, medicinal and aromatic crops, spices and plantation crops. India, with its wide variability of climate and soil, is highly favourable for growing a large number of horticultural crops. It is the fastest growing sector within agriculture. 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The United States and World War I Essay - 1703 Words

A. Plan of the Investigation When the First World War erupted in Europe on July 28, 1914; President Woodrow Wilson formally proclaimed that the United States would remain neutral on August 4, 1914. However, the United States did not stick to this proclamation, and eventually became involved in the war efforts. This investigation aims to evaluate the reasons the United States violated their neutrality in order to join the war. In inquiring into the reasons of the United States’ entry into the war, the Zimmermann telegram will be assessed. Primary sources, Message to Congress., 2d Sess., Senate Doc and War Messages, 65th Cong., 1st Sess. Senate Doc. No. 5 by Woodrow Wilson will also be assessed. Online sources, for example†¦show more content†¦By January 1917 representatives from the German navy convinced the military leadership and Kaiser Wilhelm II that a resumption of unrestricted submarine warfare could help defeat Great Britain within five months. German policymakers argued that they could vi olate the â€Å"Sussex pledge† because the United States was not being neutral (Office of the Historian). In January of 1917, British cryptographers deciphered a telegram from German Foreign Minister Arthur Zimmermann to Mexico, offering United States’ territory to Mexico in return for joining the German cause (Childress). Accordingly, on January 31, 1917, the German Ambassador, Count Johann von Bernstorff, presented U.S. Secretary of State Robert Lansing with a note declaring Germany’s intention to restart unrestricted submarine warfare the following day. Stunned by the news, President Wilson went before Congress on February 3 to announce that he had severed diplomatic relations with Germany (Office of the Historian). Throughout February and March 1917, German submarines targeted and sunk several American ships, and many American passengers and seamen died (Office of the Historian). On February 26, Wilson asked Congress for authority to arm American merchant sh ips with U.S. naval personnel and equipment. Despite the rebuff from Congress, Wilson decided to arm American merchant ships by executive order, claiming that an old anti-piracy law gave him the authority to do so (Office of theShow MoreRelatedThe United States Into World War I855 Words   |  4 PagesThe First World War was once one of the most harmful and deadliest wars of all time. A few countries participated within the battle together with Russia, Great Britain, Germany, and France. When the European nations went to war, Americans wanted nothing to do with the war. The twenty-eighth U.S. president Woodrow Wilson, led America through World War I. Wilson was a college professor, university president and Democratic governor of New Jersey before winning the White House in 1912. Woodrow WilsonRead MoreThe United States Into World War I1368 Words   |  6 Pagesthat lead the United States into World War 1. 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Political Socialization free essay sample

Have you ever thought about why you have the political beliefs and values you do? Where did they come from? Are they simply your own ideas and experiences or have you been influenced by others in your thinking? This process by which individuals acquire their political beliefs and attitudes is called political socialization. In another words, Political socialization is a concept where the study of the developmental processes by which children and adolescents acquire political cognition, attitudes and behaviors. What people think and how they come to think it is of critical importance to the stability of the government. The beliefs and values of the people are the basis for a societys political culture and that culture defines the parameters of political life and governments? action. There are many agents that influence in one degree or another individuals political socialization. Factors such as: family, friends, teachers, media, religion, race, gender, age and geography all influence us in one way or another during our childhood years. By now you should know that most political opinions are formed during childhood and many political ideas are passed down from parents to their children through them expressing their beliefs. When I was growing up I formed many opinions and attitudes due to the fact my parents were feeling that way. Growing up during in early/mid 1990? s in Bosnia wasn? t easy. With a country in a full scale war people were looking for help. A country that just few years earlier hosted and showed the world a great Winter Olympic Games was in need of help, but no one answered. People started forming their own opinions and theories about the world that has turned their back on them, including my parents. There was very limited access of what was happening in the world available to the people. I can clearly remember trying to figure out what is happening on my own and listening to my parents and trying to form something out of it. I lived in Sarajevo, where it was impossible to get in or out the city for the first year or so. Even with the United Nations present in the city I always asked myself why don? t they end this? To this day, questions always reappear in my mind about the international polices and innerving in a war when so many people are dying. How many lives does it take before the world powers and the most honored world governments sit down and a peace treaty is signed? For me this experience made me establish my own opinions about government and political views. With my parents constantly debating about who started the war, why aren? t the Americans coming, where is the humanitarian aid and many other questions concerning government policies, made me favor what my parents were saying and agree with them. By 1995, most of the fighting has stopped and siege was over and school back in session. Now, more views were formed to enforce what I been hearing at home, but as well some made me look at things in a different as well. I started to develop my own thoughts that have been flooded with so much hate during my childhood. Schools played a really influential agent, after the family, due to the extended exposure to a variety of political beliefs. My friends and teachers, both respected sources of information in one way or another made me look at the world in a different way. I always to this date keep asking myself some of the same questions my parents debated about. I just can? t let it go. Why did so many people get shot, murdered, raped and killed in Srebrenica? In a U. N safe zone, but it still happened. School thought us the history and not to forget. With school back in session, so was the television, newspaper and other sources of mass media. Media took over and attempted to reshape what we all have experienced in the previews five years for the benefit of their own profit. Foreign investors came in and took advantage of others need at a very cheap cost. I remember, first commercial on the national television was about the new mall what was to replace the shelled down Olympic village and the new president was going to be at ceremony. New lottery game was advertised everywhere with faces of political party members. It like nothing has happening the year before. Another factors started to surface with me. Did a religion cause this terrible war? With so much talk about genocide and ethnic cleansing, religion was being though in school. At that time it was unbelievably hard to form your own opinions with so much information being fed to you by the mass media and government policies. Today, I look back to everything that has happened and how did I come to the thoughts and opinions I have about politics. Family was a primary influence in the development of my political orientation, mainly due to constant relationship between my parents and I. Schools became a source to enforce what I been hearing at home. Then Mass Media took over and tried to paint a picture of functions as a political information-giver to adolescents and young children. With placing political figures in everyday life and association with political parties, I can only imagine what their goal was. The earliest socialization I believed is the deepest one because i favored with what parents have been going along with. Their political party favor and mine today however now that I am old enough and been influenced by a different culture I am beginning to rethink many views on our world today.

Sport Marketing Commercial Analysis Essays - Marketing, Chevrolet

Dr. Nixon P.E 400 Sport Marketing Commercial Analysis Sport Nation Segment 1 Commercial 10 of them. 1.The commercial sponsor is Scott Van Pelt. The product being marketed is (SVP) Head phones. The target market for the commercial is SC @ night, weekend, and midnight. The rating of the commercial is 2 stars. 2.The commercial sponsor is Dollar Shave Club. The product being marketed is a razor. The target market for the commercial is men. The rating of this commercial is 3 stars. 3.The commercial sponsor is USAA. The product being marketed is car buying service. The target market for the commercial is adults. The rating of this commercial is 4 stars. 4.The commercial sponsor is eHarmony. The product being marketed is finding someone to talk to for free. The target market is for 18 and up. The rating of this commercial is 2 stars. 5.The commercial sponsor is abc. The product being marketed is hulu. The target market is for modern families. The rating of this commercial is 4 stars. 6.The commercial sponsor is ESPN. The product being marketed is Football. The target market is for Chiefs and Packers fans. The rating of this commercial is 4.5 stars. 7.The commercial sponsor is Chevrolet. The product being marketed is Baseball. The target market is for Pirates and Cubs fans. The rating of this commercial is 4.5 stars. 8.The commercial sponsor is Scott Van Pelt. The product being marketed is (SVP) Head phones. The target market for the commercial is SC @ night, weekend, and midnight. The rating of the commercial is 2 stars. 9.The commercial sponsor is Halo5. The product being marketed is UFC and DirecTV Pay Per View. The target market for the commercial is Daniel Cormier and Alexander Gustafsson fans. The rating of the commercial is 3.5 stars. 10.The commercial sponsor is Fan Duel. The product being marketed is Fantasy Football. The target market for the commercial is Football fans. The rating of the commercial is 3.5 stars. Sport Center Segment 1 Commercials was 9. 1.The commercial sponsor is Dollar Shave Club. The product being marketed is a razor. The target market for the commercial is men. The rating of this commercial is 3 stars. 2.The commercial sponsor is Citrix. The product being marketed is GoToMeeting.Com. The target market for the commercial is agents and their clients. The rating of this commercial is 3 Stars. 3.The commercial sponsor is Apple, Google, and Amazon. The product being marketed is Game of War. The target market for the commercial is apple, google, and amazon users. The rating of this commercial is 4.5 stars. 4.The commercial sponsor is Amica. The product being marketed is Insurance. The target market for the commercial is Auto, home, and life. The rating of this commercial is 3.5 stars. 5.The commercial sponsor is ESPN. The product being marketed is Football. The target market is for Chiefs and Packers fans. The rating of this commercial is 4.5 stars. 6.The commercial sponsor is Scott Van Pelt. The product being marketed is (SVP) head phones. The target market for the commercial is SC @ night, weekends, and midnight. The rating of this commercial is 2 stars. 7.The commercial sponsor is Chevrolet. The product being marketed is baseball. The target market is Pirate and Cubs fans. The rating of this commercial is 4.5 stars. 8.The commercial sponsor is ESPN. The product being marketed is Football. The target market is for Chiefs and Packers fans. The rating of this commercial is 4.5 stars. 9.The commercial sponsor is Betterment.com. The product being marketed is investing your money. The target market is adults with good credits. The rating of this commercial is 3 stars. Panthers Game Segment 1 Commercial was 10 1.The commercial sponsor is Principal. The product being marketed is financial group. The target market is home owners. The rating of this commercial is 2.5 stars. 2.The commercial sponsor is intel. The product being marketed is a tablet. The target market is middle age people. The rating of this commercial is 3.5 stars. 3.The commercial sponsor is Dove. The product being marketed is fruit chocolate. The target market is people who like fruit and chocolate. The rating of this commercial is 3.5 stars. 4.The commercial sponsor is StarBucks Double Shot. The product being market is mocha. The target market is for people with jobs that have more than one thing to do. The rating of